Video review: Beyoncé does Post-apocolyptic Stripper in new video for "Who runs the world (girls)"

With Who runs the world (Girls)- which I actually quite like- tumbling on world charts, Beyonce has finally gotten her act together and released its accompanying video. But with the song suffering from a lukewarm reception at best, is the release of a video really going to reverse the songs fortunes?

The teaser for the video certainly gave me hope that it would. It hinted at impending greatness; featuring an iconic visual of a strong, commanding, Beyonce atop a white horse rampant, as if getting ready to mobilise and lead the females of the world to empowerment.

However, what we get with the full video is nothing more than a glorified dance video with lots of editorial posturing. Instead of Beyonce playing the part of a strong revolutionary leader of womenkind in the video, she comes across like a post-apocalyptic madam making that money by putting on a sexy show with her "girls" for a group of rowdy men on a post-apocalyptic stag do.

As for the choreography it fails miserably to channel the frantic energy of the song. Parts of the routine are executed uncharacteristically sloppily, making the choreography look a little silly, and dare I say, even comical in their appearance. Similarly, sections- see video still on the left- felt wrong in the context of a video that was aiming for edgy and fierce.

The Video for Beyonce's Who run the world (Girl) is indeed impressive in its scale and scope- kudos go to the director Francis Lawrence- and the singer looks AMAZING. But the video really needed a strong narrative and a strong message to tie in with the empowering lyrics for it to have really elevated the song to Single ladies status. The subservient salute to the men at the end is particularity jarring. Destiny's child came fiercer than this with Lose my breath 7 years ago!

If you guys want a review that is 180 degrees in the opposite direction of mine check out the guys at the theSkopionShow here- love these guys!